You need to assess your audiences specific needs and tailor your speech to meet those needs. Even when audience members share demographic characteristics or a cultural background, their opinions and preferences can vary widely and may be influenced by geographic region, age, learning style and many other factors. Its important as part of your persuasive arsenal that you always appear under control, poised and ready for anything.. Available Topic Expert(s): For information on the listed expert(s), click appropriate link. color: white; } The Persuasive Speaking project in Pathways, Toastmasters new education program, offers valuable tips. color: white; For example, the fallacy known as slippery slope, described below, appears repeatedly in public policy speeches. Turner says its also important to remember that audiences are not homogenous. .footerBtm .fa-yahoo { When you give a persuasive speech, its important to prevent a disconnect between what you say and what the audience needs to hear. In short, ethos emphasizes the speakers credibility, pathos appeals to emotion and logos refers to reasoningspecifically, the structure and content of an argument. .footerBtm .fa-soundcloud { background: #00aff0; Call to action: You want listeners to take some type of action after hearing your speech, such as buy a product, try an activity or volunteer with an organization. Convince: You want to change audience members opinions or persuade them to develop the same opinion you have. background: #ea4c89; } } View David Hendersons profile on LinkedIn, the world's largest professional community. color: #0248c2; background: #FFFFFF; Since its founding in October 1924, the organization has helped more than four million men and women give presentations with poise and confidence. Cheryl Ramirez 0 comments. color: white; If possible, talk to audience members beforehand in conversational settings. One of the most common missteps in persuasive speaking is using logical fallacies. and a presentation skills consultant who helps professionals elevate their presence and expand their influence. background: #2c4762; color: #0248c2; Jeanine Turner, associate professor of communication, culture and technology at Georgetown University in Washington, D.C., says Aristotle taught the importance of adapting ones messages to different groups. .footerBtm .fa-google { color: white; text-align: right; The mistake of a novice persuader is saying what you want to say rather than what the audience needs to hear, says Clay Warren, another Washington, D.C. university professor. David Henderson, Toastmasters 2010 World Champion of Public Speaking, is a prosecutor in Bexar County, Texas, which includes the city of San Antonio. color: white; Plenty of arguments that are fallacious or otherwise flawed are in fact widely accepted, say debate experts Kate Shuster and John Meany in their book On That Point: An Introduction to Parliamentary Debate. Reach her on Twitter @SpokenAuthority. The issue surrounding the issue it s also important to remember that audiences are not. Specific needs and tailor your speech to meet those needs and david henderson toastmasters give with Childhood friend World Championship of Public Speaking in Professional Contexts the most challenging of rhetorical exercises on the Expert. 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