In a notice filed with Wisconsin’s Department of Workforce Development, the company said it would eliminate 387 jobs in Sturtevant, including employees currently on furlough. Stand next to a big yamaha it's scary over 400 pounds difference hanging on the transom per motor. In my opinion, though, what really killed Evinrude more than anything else was the botched launch of the 3.4L E-TEC G2 in 2014. Their reasoning was the brand was too small to justify supporting two different technologies -- so rather than trying to follow the herd, why not focus on the unique and innovative E-TEC technology? This business segment had already been facing some challenges and the impact from the current context has forced our hand.”. Copyright © 2020 • Boating Industry • “Our outboard engines business has been greatly impacted by Covid-19, obliging us to discontinue production of our outboard motors immediately. The provisions of this Policy apply to all such mobile access and use of mobile devices. We will continue to supply customers and our dealer network service parts and will honor our manufacturer limited warranties, plus offer select programs to manage inventory. The Evinrude engine was invented by Ole Evinrude in 1907, and they have been built in Wisconsin since 1907. We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition of Alumacraft and Manitou boat companies in the U.S., followed by the acquisition of Australian boat manufacturer Telwater in 2019. “We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers,” he added. Wild Oyster Harvest Doubles from Last Year, Woman, 3-Year-Old Rescued from Jet Ski near Chincoteague, New Year's Day Hikes Break Attendance Record, VIDEO: Star-Spangled Buoy Set in Patapsco for 40th Year, Cutting-Edge Rowing Company Films on Mobjack Bay, Snakehead Sightings Halt Conowingo Fish Lift, Potomac Waterfowl Hunters Charged with Baiting, Firefighting Foam Concerns in Severn River Headwaters. Sad. "We are the only company that has direct injection technology across our entire line. Evinrude developed the first commercially viable outboard engine in 1909, and celebrated 110 years of innovation in 2019. This Policy will be referenced by all such mobile applications or mobile optimized websites. the main areas where four-strokes supposedly have an advantage. My dad started his Evinrude dealership in 1949. These decisions will impact 650 employees globally. (This was not unique to Evinrude; you could also get the same Tohatsu engine, painted black, from Mercury). Our goal is to provide you with an experience that delivers the information, resources and services that are helpful to you. more power , less fuel, lighter, clean emission. The dealer assures me he and Evinrude will be there for warranty and repairs. That's exactly what they did too. OMC actually developed its own four-stroke, the LEAP 4 (Low Emission Advanced Propulsion 4-Stroke), in the mid-1990s. I hate to see it go, but that's what happens when a company ignores the market, and from what I heard, ignores everyone within the company who implored management to consider four stroke technology. Now again i will need to sell at a steel ,due to reputation and current situation. “Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately.