“I suppose that it has always been a part of my life because I put a face on it and a voice to it for so many years,” Williams told USA Today of his relationship with Colt 45. Williams’ appeal might also stem in part from race, as malt liquor advertising often targets minority consumers. Judging by the ad shown here, male players should be fully dressed, while women should wear bikinis. This video is unavailable. 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As Billy Dee Williams said in his TV pitch for Colt 45, “It works every time.” 40-ounce warriors were macho, sexy and hip…at least that’s what the commercials wanted the black community to think. Billy Dee Williams is once again the spokesman for Colt 45. Colt 45 Works Every Time Most Memorable Ad Slogan T Shirt, {"modules":["unloadOptimization","bandwidthDetection"],"unloadOptimization":{"browsers":{"Firefox":true,"Chrome":true}},"bandwidthDetection":{"url":"https://ir.ebaystatic.com/cr/v/c1/thirtysevens.jpg","maxViews":4,"imgSize":37,"expiry":300000,"timeout":250}}. The campaign comes as Colt 45 has fallen behind other malt liquor brands—such as MolsonCoors-owned Mickeys and Olde English—in sales. Brand Marketers From Hershey’s and T-Mobile Share Insights on a Data-Driven Approach to Advertising, It’s Time for Automotive Marketers to Accelerate Their Digital Transformations, Good News! If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. the-video-bin has no other items for sale. The item you've selected was not added to your cart. “Colt 45 would be no exception: Billy Dee Williams represents suave sex appeal that many men of all races might aspire to,” branding and communications consultant Tracey Riese told USA Today. Dorado, PR 00646, Metro Office Park Procrastinators, It's Not Too Late to Refinance Your Mortgage and Save Thousands, Making Over $65K Per Year? No additional import charges at delivery! Social justice. It works every time.”, Ad Practitioners, LLC Seller assumes all responsibility for this listing. “The world moves fast, but change isn’t always a good thing when you got it right the first time around,” Williams says a voiceover in a new 15-second spot. The PayPal Credit account is issued by Synchrony Bank. Mar 28, 2016 at 7:52 AM "It works every time" seems to be true of Colt 45, since the malt liquor brand has reunited with spokesman Billy Dee Williams. A 2005 study from researchers at the University of California, Los Angeles also found that malt liquor drinkers in L.A. were more likely to be homeless and unemployed than other types of drinkers. The company announced his return with a 15-second video previewing its upcoming online, TV and print campaign on Monday. “Because sometimes a true original doesn’t need to change a thing. COLT 45 Malt Liquor Beer Poster ~ Works Every Time Party JIM MAHFOOD ART This is a Colt 45 poster that was distributed in 2007. No additional import charges at delivery! , '' `` Got Milk Beer again in TV Commercial eBay Mastercard® the.. S ambassador from 1986 to 1991 & Weber Cole & Weber Cole & Weber Seattle, United Follow! Works Every time - Colt 45 in massive quantities 45 `` works Every time These Are! 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