The last time before this they had 16 such scores in a Test was in 1912 at the Oval. Even so, despite two titles and four finals in the first eight years, Super Kings were not the most watched team in any of those seasons. The team has also been lacking in good performances.". Explaining why Knight Riders' valuation has fallen, Duff & Phelps' Santosh says, "SRK [Shah Rukh Khan] isn't the same star he was ten years ago. "If you see some of the teams, especially Royal Challengers Bangalore, they are losing regularly but still they are near the top of the popularity chart. Royal Challengers also made their third final that year, where they lost to Sunrisers Hyderabad. The number of Tamil-speaking viewers on Hotstar, which offers Tamil commentary, doubled when Super Kings played. The firm created what it called "impact scores", based on four parameters: viewership, home-city appeal, national appeal, and brand recall. "Surprisingly winning does not always matter for popularity," Jasal Shah, head of Velocity MR, which published a consumer-insights report on the IPL last year, told the Cricket Monthly. In the process they attracted an average of 26.1m impressions per match, the best in the league, ahead of Mumbai, who drew 24.9. "Super Kings should not really be on top of the table," Shah said. What if there is no IPL? 2008 to 2011: Knight Riders and Royals charge off the blocks Before this edition of the tournament was cancelled, Exchange4media.com reported that Star was offering separate advertising packages for these two teams' matches because of the higher viewership when they play. (Impressions are the number of individuals of a target audience who have viewed an "event", averaged across minutes; BARC's figures do not include viewership for the knockout stages.). Ask observers to name the most popular cricket league in the world and virtually all of them, even its critics, will say the Indian Premier League. "It says that this guy is a passionate guy and is willing to show emotion. It was Mumbai who were rising to challenge Knight Riders' popularity. "That kind of aggression seems to impress viewers," says Bijoor. They are also the only metric we have for the first four years (access to data was limited because of the lockdown), and by this measure, Kolkata Knight Riders and Royals were the two most popular teams. Ask about the most popular team in the IPL and you are likely to get a variety of answers. A lot of RCB fans also play league cricket and might have played with some of the guys on the team.". Returns exclude Bet Credits stake. IPL 2020 AUS Women v NZ Women Bob Willis Trophy CPL 2020 World Cup League 2 World Cup Super League - Future Series - England v Australia ENG Women v … Led by Gautam Gambhir, they won the title in 2012 and 2014. As the Chicago Bulls found out after Michael Jordan retired, replacing an icon is no easy task. Obviously, some teams have been better at it than others. Frenchman Eric Cantona was the face of Manchester United in the early years of the English Premier League, while Egyptian Mo Salah is Liverpool's most popular player today. Obviously, the bigger the star, the bigger the influence, though star power comes with a downside too: if the popularity of the celebrity dips, so can the popularity of the team. Ask about the most popular team in the IPL and you are likely to get a variety of answers. In 2019, Super Kings came out on top in the TV ratings again, with 30.1m impressions per game, according to BARC data, though the team lost the final to Mumbai Indians by a solitary run. So which team has, in fact, been the most popular in the league's 12-year history? Mumbai Indians topped the ratings in the 2012 IPL, while Kings XI Punjab, led by Virender Sehwag and Glenn Maxwell, both attacking batsmen, led the ratings in the 2014 edition, when the team reached the final. Knight Riders had Eden Gardens, Sourav Ganguly and Shah Rukh, while Royals had Shane Warne, a charismatic cricketer with Bollywood flair, and actual Bollywood fame in the form of co-owner Shilpa Shetty, who bought a stake in the team in 2009. Royal Challengers' ascent was largely powered by Kohli, who had been Test captain for over a year by this time and had established himself as one of the best batsmen in the world. The helm and young stars such as Sachin Tendulkar or Dhoni couple of popularity factors that are specific India. 19M combined followers across Facebook, Twitter and Instagram, well ahead of and... 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